I build institutions the way I'd build a film: with narrative clarity, cultural specificity, and an obsessive attention to who isn't in the room yet and needs to be.
Whether it's KEJA's investor pitch, Fairview's wedding experience, or the beautiful Airbnb in my garden, Rainbows End—I start by asking: Who is this actually for? What do they need that doesn't exist yet? How do we build something they can own, not just use?
From there, it's partnerships, patience, and an unfashionable commitment to doing things properly. I bring people together who wouldn't normally sit at the same table. I translate between creatives and capital, between vision and viability. I make space for mess and exploration and emergence before locking anything down.
